I probably belong to the minority in this one. I have no interest in standing in line for hours in the freezing cold to go and watch the the latest $200 million flop from the big studios. In fact in my opinion the whole movie industry is just a complete farce. The majors seem to have created a 'cookie cutter' approach. Take a famous brand name Director, or failing that, anyone whose name includes the word 'Speilberg'.
Next, select the leading man and leading lady, this is where it gets a little harder, your best bet are those 'house hold' names that have most recently been released from Detox. You want to get em nice and clean and sober. Of course this will not last long, so you want to make sure the shooting schedule is pretty aggressive. Certainly no longer than 3 months. Else they will be wanting to 'go dry out' again.
Early in the shooting cycle you want to make sure that you get your leading lady and leading guy on as many late night talk shows as possible. This will vastly increase the 'hype' factor behind the enormous scam being played on the unsuspecting theatre goer.
Even though it has nothing whatsoever to do with the storyline, if the leading lady has any sex appeal at all, you will want to get some footage of her naked. This can be spliced in afterwards as a filler for spots when the dialog gets truly awful.
What about the plot and storyline? Oh, that's cake, put up a Craiglist Ad, asking for a 500 word synopsis of a movie. You will get hundreds of dumb ideas, you might even get some intelligent ones. If that happens, throw them away. Select the absolute dumbest from remaining ones. For a couple of grand any old hack screenwriter can eek 500 words into a 100 minute yawner.
If this sounds like too much effort, and for the past several years this has indeed been the case. Either do a remake of a movie that made it big 20 years ago, or do a sequel to something more modern. If you are super creative you might also try a 'prequel', For example, instead of 'Grumpy Old Men', do Nasty Kindegarteners! And if all else fails, take a cheesy 80's TV series and appall the audience with the silver screen version.
I'll just stick to my Indie Movies, not everyone is great, but almost every single one is better by far than the noxious crap served up at the MegaPlex!